Adobe Offers Path to FCPX Editors


As disgruntled Apple Final Cut Pro users search out options for professional video editing, Adobe Systems has been a major beneficiary of the big switch since FCPX hit the market. In her interview with Jim Guerard of Adobe Systems, Debra Kaufman finds the result of Adobe's offering for former FCP users to be a big uptick in pro video users.

Article Focus:

Creative COW has posted a great article that goes in-depth with both Adobe staff and users about why folks are switching to Adobe Premiere Pro.

Some of my favorite parts:

Adobe also created another key feature: ensuring integration of Adobe Premiere with the new generation of digital cameras. "We natively support all these camera formats from Sony to Panasonic, from RED to the Canon 5D Mark II," says Guerard. "You don't waste hours and hours of transcoding on ingest. The time and money we save people and the amount they're able to get done is huge."


Who's making the switch to Adobe Premiere Pro? According to Guerard, the broadcast and indie filmmaker arenas are the most likely suspects. "In broadcast, there is so much happening with multi-screen delivery and distribution," says Guerard. "With Premiere, you can seamlessly take the content out to all kinds of platforms. And broadcasters know us and trust that we're dedicated to this market. They know they'll get a brand new release every year. For professional editors who count on their software application to pay the bills, they need that kind of partnership and collaboration."

Be sure to read the whole article here –


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