Digital Publishing

Getting Started with Digital Publishing - FREE Webinar

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From eBooks to podcasts, the path to digital publishing has never been easier. If you have content to distribute there are more opportunities than ever before. In this webinar, digital publishing guru and content creator Rich Harrington will share a practical workflow to reach the broadest audience and monetize your content. Learn how to get results that will help everyone from independent authors to nonprofit organizations to corporations. This is a perfect warmup for the Digital Publishing Workshop at NAB which will extend your reach broader than ever.

When: Monday, March 11th, 2:00PM EST

Register for FREE here

Creating Videos People Want to Watch


There’s a lot to making a great video… one that connect with an audience and drives them to action. Of course video can be both expensive and time consuming. In this session, web video expert Rich Harrington shares practical advice that won’t break the bank.

You’ll learn industry secrets like:

  • What’s the right length to keep someone watching?
  • How can you ensure your audio doesn’t suck?
  • When should you use graphics to inform the viewer?
  • How do the pros create messages that stick in the viewer’s brain?
  • What role does music play in a successful video?


For more great content like this… come see me at the TAP!2013 conference in Las Vegas — www.TAP2013.com

Why Shoot HDR? I LOVE HDR — Free Copies of New Book

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I just released a new book all about HDR Photography with my buddy Scott Bourne. If you would like to learn more about high dynamic range (HDR) photography, check out my new book for Apple iPad. It’s called “Secrets of HDR.” It’s only $2.99 and covers all the essentials. We’ve written this book with a simple goal. We want to share our love of “tasteful” HDR photography. While there are fans of extreme HDR, we prefer a more subtle approach. We couldn’t find any books on this more realistic approach to HDR so we wrote one!

Free codes are sprinkled into this article. Redeem on the front page of the iTunes Store by cocking the Redeem link in upper right corner). A code can only be used once. First come, first served.



From the intro...

Why Shoot HDR?

While it may seem like a silly question, there are actually several reasons to shoot HDR. We personally don’t ever shoot a landscape or a cityscape without also shooting it in HDR. It solves so many problems and it’s better safe than sorry.

Our personal approach is often far more reserved than some photographers. Generally speaking we prefer HDR photos that are closer to what the eye can see. Our goals are generally tasteful and subtle.

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FREE CODE 1: 3R3WRFL6AKJ3

However, how much HDR to use is a personal choice. There are lots of opinions on what’s acceptable and that’s a good thing. The techniques used by all HDR shooters can be adapted to most styles of shooting with both aesthetic and technical benefits.

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FREE CODE 2: YF6XP7WFHN67


iPad Only?

The book is only available for iPad owners. This is necessary in order to take advantage of all the interactive features available in iBooks. Our update includes a whole chapter on post-processing with 12 video tutorials. That’s right – this is a book but it contains video training. There are even quizzes so you can make sure you’ve read and understood the material. We’re very excited about this book because it uses all the tools available in Apple’s iBooks Author to create a fully interactive experience. You’ll not only be able to read the text, but you’ll find video, audio, motion graphics and more.
We will continually update the book and the great thing about Apple’s iBooks is that we can push those updates to buyers free of charge.

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FREE CODE 3: WXJ3FTX69K44

You can get more information about the book and a link to purchase it here on the
iTunes store.


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FREE CODE 4: LEK73YHWHWJR

Guy Kawasaki Keynote from TAP2013

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We were pleased to host Guy Kawasaki as the opening keynote at the TAP! 2013 Conference. Guy is the author of What the Plus!, Enchantment, and ten other books. Guy is also the co-founder of Alltop.com, an online magazine rack of popular topics on the web. Previously, he was the chief evangelist of Apple.

Guy presented on his new book APE — Author • Publisher • Entrepreneur. He’ll share his vision on how the publishing process has changed – and what opportunities lie ahead.

Here is Guy's inspirational keynote. And it's ready to share, republish, and spread. Help get out message out.

Direct Link — https://soundcloud.com/rich-harrington/guy-kawasaki-tap2013

From InDesign to Adobe Digital Publishing Suite — Creating Apps



TAP!2013 is about a month away (tap2013.com). How'd you like a free taste? Join President of Bates Creative, Debbie Bates-Schrott as she shares important strategies about integrating apps into your pipeline. If your digital strategy for 2013 include a tablet app the you should check out Adobe Digital Publishing Suite. In this webinar you'll learn how to plan your first app and folio.
Planning before action will win you praise from your readers and your internal audiences. Learn from President of Bates Creative Group and TAP! 2013 Keynote Speaker Debbie Bates-Schrott on how to be strategic in planning for this flexible and fluid medium.

Save $400 on www.TAP2013.com with the code VIPRH.

Free Webinar to Master Adobe Digital Publishing Suite This Wednesday

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TAP!2013 is about a month away. How'd you like a free taste? Join President of Bates Creative, Debbie Bates-Schrott as she shares important strategies about integrating apps into your pipeline. If your digital strategy for 2013 include a tablet app the you should check out Adobe Digital Publishing Suite. In this weboinar you'll learn how to plan your first app and folio.

Planning before action will win you praise from your readers and your internal audiences. Learn from President of Bates Creative Group and TAP! 2013 Keynote Speaker Debbie Bates-Schrott on how to be strategic in planning for this flexible and fluid medium.

A free event — Join us on Wednesday, December 5th at 2:00PM EST!

Free Webinar – Finding Your Audience Tribes in a Hyper-Social Digital World

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The widespread use of social networks has fundamentally changed how human beings connect and communicate.

In this free webinar, TAP! speaker Alexandra Gebhardt will help you learn how to find your audience ‘tribes’ so you can maximize the impact and exposure of your content and connect with your readers.

We will review the differences in behavior, language, and culture across various social networks including Facebook, Twitter, YouTube, LinkedIn and others. You will leave understanding how to fine-tune your content to appeal to the passion and tribe of each audience, the inherent traits that make us ‘human’ and encourage us to help, create conversations, and take action.

You will also learn how to think differently about your target audience and find creative ways to attract new readers who are excited about your content.

Register for FREE here.

Check out the whole TAP!2013 conference.