For a great article about the business behind the Star Wars/Disney deal take a look at the video and article from Bloomberg.
An inspired read for those working in the creative fields and interested in the value of intellectual property.
At first Lucas wouldn’t even turn over his rough sketches of the next three Star Wars films. When Disney executives asked to see them, he assured them they would be great and said they should just trust him. “Ultimately you have to say, ‘Look, I know what I’m doing. Buying my stories is part of what the deal is.’ I’ve worked at this for 40 years, and I’ve been pretty successful,” Lucas says. “I mean, I could have said, ‘Fine, well, I’ll just sell the company to somebody else.’ ”
And on a different note… a little humor as a reward.