Social Media
Some facts about how youth use technology to access information. This video is a collection of interesting facts about the state of the net as well as usage of portable media players and mobile devices. This video was art directed by me and produced by my company RHED Pixel.
Using Twitter To Build An Audience from Richard Harrington on Vimeo.
Twitter is one of the most powerful marketing tools on the planet, and it’s absolutely free. But knowing how to make it work to your benefit while still attracting and holding an audience takes work. In this free TAP! webinar, Social media experts Scott Bourne and Rich Harrington will discuss the best practices for attracting, building and maintaining your Twitter audience and how to market to them without sounding like a constant commercial. They’ll also talk about how to data mine Twitter for leads.
TAP 2013 FindingTribes from Richard Harrington on Vimeo.
This is a preview of TAP!2013 — A conference I am helping organize about digital publishing and content.
The widespread use of social networks has fundamentally changed how human beings connect and communicate. In this session, TAP! speaker Alexandra Gebhardt will help you learn how to find your audience ‘tribes’ so you can maximize the impact and exposure of your content and connect with your readers.
We will review the differences in behavior, language, and culture across various social networks including Facebook, Twitter, YouTube, LinkedIn and others. You will leave understanding how to fine-tune your content to appeal to the passion and tribe of each audience, the inherent traits that make us ‘human’ and encourage us to help, create conversations, and take action.
You will also learn how to think differently about your target audience and find creative ways to attract new readers who are excited about your content.
Want to save $15 off the con
I'm one of the organizer's for a brand new conference called TAP!2013. It's all about digital publishing, social media, app development, and thriving in the new world of digital content creation. To give you a free taste, I'm hosting a webinar with the super savvy Scott Bourne.
Plus if you register for the webinar, you'll get a discount code for the webinar that will add up to $300 off the registration price (nearly half off!).
Wedenesday, November 14th, 12:00pm EST
Twitter is one of the most powerful marketing tools on the planet, and it’s absolutely free. But knowing how to make it work to your benefit while still attracting and holding an audience takes work. In this free TAP! webinar, Podcasting experts Scott Bourne and Rich Harrington will discuss the best practices for attracting, building and maintaining your Twitter audience and how to market to them without sounding like a constant commercial. They’ll also talk about how to datamine Twitter for leads.
Join us Wednesday, November 14, at 12:00pm EST!
Sign up for free HERE
The widespread use of social networks has fundamentally changed how human beings connect and communicate.
In this free webinar, TAP! speaker Alexandra Gebhardt will help you learn how to find your audience ‘tribes’ so you can maximize the impact and exposure of your content and connect with your readers.
We will review the differences in behavior, language, and culture across various social networks including Facebook, Twitter, YouTube, LinkedIn and others. You will leave understanding how to fine-tune your content to appeal to the passion and tribe of each audience, the inherent traits that make us ‘human’ and encourage us to help, create conversations, and take action.
You will also learn how to think differently about your target audience and find creative ways to attract new readers who are excited about your content.
Check out the whole TAP!2013 conference.
The Infinite Dial Report is one of the most important documents released each year. There are tons of facts about the consumption of TV, radio, Internet and more. It is a great report that will emphasize your communications strategy.
Get Your Free Copy of the 2012 Study
A must read report for all digital content creators – The Infinite Dial 2012: Navigating Digital Platforms
Richard Harrington talks with photographer and educator Richard Kelly about important trends for emerging and established professionals. Kelly is the past president of the American Society of Media Photographers and the conversation covers business advice related to pricing, marketing, social media, and contracts for creatives. He also shares a ton of useful resources to help any photographer.
This tutorial describes how to use Adobe Media Encoder CS5 to compress large files into a standard format such as an MPEG-4 or H.264 file.
This specific tutorial is just a single movie from chapter two of the Maximizing Your Web Video and Podcast Audience with Hypersyndication lynda.com author Rich Harrington. The complete Maximizing your Web Video and Podcast Audience with Hypersyndication course has a duration time of 1 hour and 27 minutes and shows how to distribute content across all media platforms quickly and efficiently using hypersyndication.
Watch more of this course on lynda.com:Maximizing Your Web Video and Podcast Audience with Hypersyndication
Maximizing your Web Video and Podcast Audience with Hypersyndication table of contents:
Watch the whole class for free (actually all my classes). Free 7-day trial.
This tutorial describes how to connect multiple social networks together, and how to setup scheduled RSS feeds through HootSuite.
This specific tutorial is just a single movie from chapter two of the Maximizing Your Web Video and Podcast Audience with Hypersyndication lynda.com author Rich Harrington. The complete Maximizing your Web Video and Podcast Audience with Hypersyndication course has a duration time of 1 hour and 27 minutes and shows how to distribute content across all media platforms quickly and efficiently using hypersyndication.
Watch more of this course on lynda.com:Maximizing Your Web Video and Podcast Audience with Hypersyndication
Maximizing your Web Video and Podcast Audience with Hypersyndication table of contents:
Watch the whole class for free (actually all my classes). Free 7-day trial.
Now, some of you already use Twitter... which means you probably fall into three camps. You either love it, don’t know how to use it, or haven’t gotten past the confusing gibberish to even start. Let me offer some advice to those who aren’t already benefiting.
Start by Following. Click the Who to Follow button and then look through recommended users as well as search for people you know. Choose 50 people or brands that interest you and read them for two weeks. See what they talk about and what information you’re finding out that you’d likely have missed if you had to search actively for it.
Complete Your Bio. Make sure you upload a photo and add a descriptive bio. You can also include your homepage which will serve as an inbound link to your site. You are missing opportunities when you don’t introduce yourself properly.
Start Posting. Many on Twitter are simply lurkers. Make sure you get involved. Post updates whenever you add new blog post to your site. Try posting quick tips or observations about photography. Share good news and accomplishments with others. You can also include links to useful articles relevant to your interests. The important thing here is to periodically engage others and comment.
Don’t Obsess. Twitter is not your email inbox. You do not need to read every tweet that comes in (however be sure to click on the @Mentions and Messages buttons to see tweets about and to you.) You should also not log in and send out too many tweets at once.
Go Mobile. Put a native Twitter application on your mobile pone. You’ll find Twitter a pleasant companion that lets you keep in touch with your friends and interests. The phone applications make it easy to share photos and video as well as streamline the posting and browsing process.
Switch Your View. You might enjoy your Twitter feed more if you use a helper application. Look at things like Flipboard for iPad or Pulse for Android which turn your Twitter feed into a virtual magazine.
Like all new things, Twitter takes a while to learn and even longer to master. But it does a great job of keeping you informed of important industry news and can lead to a passive intimacy with your clients and fans. This excuse to keep in touch means that you stay in people’s minds... which of course improves your chance of referrals and repeat hires.
Richard Harrington is the founder of RHED Pixel (www.RHEDPixel.com) a visual communications company in Washington, D.C. You can follow him on Twitter @rhedpixel.