A great way to communicate a mood in your logo or typography is through nesting different kinds of textures. Find out how to fill a logo with a pattern in Photoshop in this tutorial. Thanks to layer styles, this effect is fast and easy.
This tutorial is a single movie from the Motion Graphics for Video Editors: Creating Animated Logos course by lynda.com author Rich Harrington. The complete course is 2 hours and 33 minutes and shows how to create an animated logo with After Effects, and get the motion graphics experience you need to succeed as a freelance video editor.