Adobe Premiere Pro and Production Premium are Half Off for Switchers

Well, it looks like the folks at Adobe know an opportunity when they see it. They've launched a new campaign at

If you are a Final Cut Pro or Avid owner, you can save 50% on full copies of Adobe Premiere Pro.

The better deal in my mind is Adobe CS5.5 Production Premium.

  • Adobe Premiere Pro
  • Adobe After Effects
  • Adobe Photoshop Extended
  • Adobe Media Encoder
  • Adobe Encore (DVD, Blu-ray, Flash)
  • Adobe Illustrator
  • Adobe Flash and Flash Catalyst
  • Adobe Story and CS Review

Just use the code
“SWITCH” during checkout. The code also looks to get you an additional discount on upgrades too (though not 50%). The discount doesn't show up until you go to pay, so don't panic.

The offer expires September 30, 2011.

Remember, the Adobe demos are fully functional for 30 days, so you can try them out with no risk.

I've got a bunch of Photoshop, After Effects, and Adobe Premiere Pro tutorials over at Creative COW in the podcast section.
You should also check out the new book for migrating editors–
An Editor's Guide to Adobe Premiere Pro

Even if you're unsure of your future, this is a great deal. We've used Photoshop, After Effects, and Adobe Media Encoder for years with Final Cut Studio. Classic FCP Editors should check out Video Made on a Mac: Production and Postproduction Using Apple Final Cut Studio and Adobe Creative Suite.

If you have trouble finding the promo, try these two links