Serifs – Video Typography Essentials


When it comes time to classify fonts, there are two major distinctions: serif or sans serif. Serifs are the hooks that distinguish the details of letter shape. Sans serif fonts tend to be more uniform in shape.

For instant clarity, the shape of individual letters in serif fonts tend to be easier to distinguish. Many clients prefer serif fonts because they are more traditional. Often, there are more serif fonts to choose from because serif type has a long history. Serif fonts are modeled after many handwritten texts as well as the initial type used in printing presses.

A potential drawback, however, is that serif fonts can shimmer or vibrate onscreen because they often come to thin or small points. As an alternative, consider sans-serif fonts, which can have a cleaner style and are composed of generally even-weighted lines.

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