The Five W’s for Refining a Show Concept


Here are some simple questions for making your web video better. Be sure you can answer these.

  • Who—Who is going to watch the show? Who is going to host the show?

  • What—What topics will the show cover? What genre or format will it use?

  • Where—Where will the show be recorded? A studio? On location?

  • When—When will the show come out? Daily? Weekly? Monthly?

  • Why—Why would a viewer subscribe? Why would they come back?

To learn how to make great web video check out Professional Web Video.