It turns out that a lot of photographers are getting screwed. Photo buyers are demanding video. Clients are expecting professional photographers to just flip a switch in the camera and start delivering great video. Seems the age-old fallacy is kicking in again, just because the same machine can do several things doesn’t mean the operator can do them all well.
That’s not a dig at photographers. My computer has the capacity to do lots of things that I’d never even attempt (let alone sell to my clients). This view is unrealistic and disrespectful. I find it deeply disappointing that talented individuals are being asked to work under conditions that will lead to failure.
How do you fight unrealistic professional situations? Through client-education and personal development seems to work best. I’ve faced similar problems in the past... desktop publishing, nonlinear video editing, heck... even digital photography. All industries continue. But there needs to be changes and compromise... by both the clients and the working professionals.
I believe that education is the key to an industry evolving. That those looking to embrace a new art (as well as those who fear it) would be able to make their best career decisions through an extensive look at this emerging art. I do not judge those standing on the sidelines; rather, I recommend a deep exploration of the possibilities and opportunities.