Seems like times are changing... Apple (and more importantly, movie studios) have decided to start offering high-definition movie sales and rentals through the iTunes Store. This is yet another sign that consumers want digital downloads (and are willing to pay a fair price). Let’s hope more studios come on board.
Starting today, movie fans can purchase box office blockbusters for download in HD for $19.99 from iTunes, and films will be available as iTunes Movie Rentals in HD for $4.99 within 30 days after release. Customers can enjoy these films in HD on their Mac or PC and on their widescreen TV with Apple TV, as well as in standard definition on their iPhone or iPod with video.