14 Questions to Ask Before Building a Website

I don’t live in the world of website creation every day... but I’ve been putting up sites since the launch of Mosaic back with PageMill 1.0. I may be a little slow.. but here’s fourteen questions I recommend getting answers to before you build a site (feel free to comment and I’ll expand the list).

Project Planning Sheet – Website


1) What main points do you wish to make with your website? (No more than five)
2) Who is the audience? (Please be specific)
3) What is the market’s current attitude toward your company?
4) What objections to potential customers have to your company?
5) What do you want the consumer to think after they see your website?
6) What do you want the consumer to feel after they see your website?
7) What do you want want the consumer to do after they see your website?
8) What Five adjectives describe the look and feel of your future website?
9) Are there any special features or design ideas you have about your website?


10) Who will be involved with creating the content of the website?
11) Who has final website approval?
12) What are your deadlines?
13) Is your domain registered? If so, what is the URL and where is it registered?
14) Have you selected a web hosting company?

NOTE: Please send any relevant documents or promotional material that will affect the content of your website