Get the Adobe Media Player Now!

This is an excerpt from an article to be released in full later this week:

Adobe released the Adobe Media Player software on April 9, which allows a customizable, cross-platform media player experience. Built using as an Adobe Air application, the media player harnessed the power of Flash to create a rich media experience. To complete the experience, Adobe adds support for both RSS feeds and H.264 video, two of the open standards used by the podcasting movement.

What does this all mean? I had a chance to sit down with Deeje Cooley, who serves as the evangelist for Adobe’s Dynamic Media Organization (and formerly as the product manager for the Adobe Media Player). Cooley was tasked with bringing the product to market and he shared insight into Adobe’s motivation for the product and goals for its role in the market. Unlike competing products, the Adobe Media Player has chosen to focus on being a video-only player.

“The growth of video online, the dramatic growth of flash as the video delivery mechanism of choice… there was a ripe opportunity to take advantage of all these events around the industry,” said Cooley. “We started to build an RSS aggregator and quickly recognized that video was going to be a significant media online and so it became a video RSS aggregator. And so that’s really the birth of the Adobe Media Player.”

The Adobe Media Player is immediately available as a free download for Windows and Macintosh platforms from