So iTunes and ABC are doing something cool. You can download the season finale of Lost (as well as Grey's Anatomy and Desperate Housewives) for free. The first Million viewers can pull down the show as well as "The Lost Survival Guide" so you can catch back up.
As a podcaster, it's an interesting concept. Making something free, but 'exclusive' (if you consider a million to be exclusive). Still, I like free TV as much as the next creative type.
Be sure to check it out.... it's free after all!